The first time I tried this primer, I pumped it onto my fingers before applying it to my face, and I immediately noticed that the gel-like texture was a bit tacky. It's also cruelty-free and formulated without phthalates, parabens, and sulfates. My skin is also very dry, but luckily for me, E.l.f.'s Power Grip Primer is formulated with hydrating ingredients like hyaluronic acid and niacinamide to help skin retain moisture. A lot of TikTok reviews mentioned that this primer was great for creating a smooth base for foundation, which is exactly what I was looking for. I have bumps and spots just like anyone else, and I often avoid heavy makeup because I feel that it can occasionally accentuate my uneven skin. When it comes to my skin, although I don't have a ton of texture, it's not smooth by any means. When I saw a bunch of people on TikTok raving about E.l.f.'s new Power Grip Primer ($10), I knew I had to put it to the test. Since I was back on the hunt for a new primer, I knew I wanted to find something affordable and long-lasting with tons of staying power. However, I recently started using a new foundation, and I've noticed that the two products don't mesh. Cosmetics Luminous Putty Primer because I love the glow it gives my skin under makeup. If I'm going to spend the time putting on a full face, I definitely want it to last.įor the last few months, I've been using E.l.f. I love a glowy foundation for special occasions, but I've found that by the end of an eight-hour workday, my makeup can feel grimy and gross, and if I'm not using the right primer, it usually ends up completely fading by hour five. I'm not a huge fan of wearing base makeup every day. One editor put the Power Grip Primer to the test and was impressed with the results.This primer is being praised on TikTok for its ability to make makeup last all day.Cosmetics recently launched a new product, the Power Grip Primer.
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